Marc-Henri MENARD is proud to announce that Jean Félix Biosse Duplan have just joined BT2i as Sr Advisor and Global Marketing, Brand Management and Communications Expert
Jean-Félix has over 35 years of experience, providing innovative marketing strategies, powerful brand management and communications to BtoC companies. He started his career within Villeroy & Boch as sales consultant and joined Advertising agencies for 10 years, working for FMGC, beauty, luxury and corporate companies. He joined Essilor International as Advertising Manager and initiated the globalisation and the construction of worldwide campaigns, promotion and event programs, public relations, corporate identity and lobbying.
As a Brand fan, he has included them as a capital asset, took the leadership of disruptive market research, invented Varilux® new brand content, product innovations and created 3 worldwide brands.
Appointed as VP Marketing in Singapore and then in the European BtoB subsidiary, Jean-Felix has developped a specific product and service know-how targetting independent retailers or key accounts.
Other and recent jobs within Essilor allowed him to lead a technological breakthrough project and a strategic business development in Asia.Board member of several French an European optical Professional Associations, Jean Felix is Vice-President of the French ADETEM.
With Marc-Henri MENARD, Jean-François will develop innovation consultancy activities in BtoC businesses and in Ideation & Innovation Watch, integrating International Mega trends ans new busness models from different regions in the World.