Engineer’s degree of ISARA and MBA of EM Lyons Business School, Philippe Breton has started his career as Head of Profit Center at Ralson Purina, then he joined Rowntree Mac Kintosh (Nestlé Group). Afterwards, he participated during 8 years at the Executive Board of the Carrefour Group France as Head of Creation and Development of Food Private Label.

Since 1993, he is founder and CEO of PHB Consultants, and he is also non-staff professor at the University Paris IX Dauphine. With over 30 years of experience, he capitalized marketing, commercial, innovation and development responsibilities in renowned groups. He is author of books (Dunod ...) and lecturer on the topics of Private-label strategy and Change management.

Philippe is involved in various BT2i® missions by providing his expertise in the field of marketing strategy, markets analyses, identification of opportunities, new offers implementation, development of concept for Private-label and Retailer Brands, consumer perception surveys.