Jean-Félix has over 35 years of experience, providing innovative marketing strategies, powerful brand management and communications to BtoC companies. He started his career within Villeroy & Boch as sales consultant and joined Advertising agencies for 10 years, working for FMGC, beauty, luxury and corporate companies. He joined Essilor International as Advertising Manager and initiated the globalisation and the construction of worldwide campaigns, promotion and event programs, public relations, corporate identity and lobbying.
As a Brand fan, he has included them as a capital asset, took the leadership of disruptive market research, invented Varilux® new brand content, product innovations and created 3 worldwide brands
Appointed as VP Marketing in Singapore and then in the European BtoB subsidiary, Jean-Felix has developped a specific product and service know-how targetting independant retailers or key accounts.
Other and recent jobs within Essilor allowed him to lead a technological breakthrough project and a strategic business development in Asia
Board member of several optical Professional Associations : ASNAV ( Visual health), GIFO and EUROM1 ( Federation of French and European Manufacturers)
Vice-President at ADETEM ( Marketing National Association)